Sealy launches ad campaign
July 30th, 2008
Mattress-maker Sealy is launching a new ad campaign aimed at convincing sleepers their products will help them get the most out of what little sack-time they may get.
“If you can only get six, then why not get a better six?” the ads ask, referring to the fact that most Americans no longer get the traditional eight hours of sleep per night.
The light-hearted campaign supports two major project introductions by the Trinity-based manufacturer, according to an announcement from Sealy (NYSE: ZZ). In January, the company debuted its new Posturepedic Innerspring line, designed for back support and pressure relief. Sealy also recently brought out a specialty latex product it calls PurEmbrace.
Mattress-makers in general, like the rest of the furniture industry, have suffered from the slow housing market. Sealy has been growing more slowly than its niche competitors like Tempur-Pedic and Select Comfort, according to industry trade newspaper Furniture/Today.
